Pro Filt’r Soft Matte Foundation in Shade 310: A Longwear Essential for Warm Medium Skin
Fenty Beauty by Rihanna has revolutionized the beauty world, not only by creating high-quality products but also by championing inclusivity with its wide shade range. One of the standout products from the collection is the Pro Filt’r Soft Matte Longwear Liquid Foundation. Known for its soft matte finish, buildable coverage, and long-lasting formula, this foundation is a game-changer for anyone looking to achieve a flawless complexion.
In this review, I’ll focus on the widely loved shade, “310”, a medium color with warm yellow undertones, and explore why it has become a cult favorite for so many.
The Shade: 310 – A Fan Favorite
Shade 310 has garnered massive popularity because of its perfect balance for medium skin tones with warm undertones. It’s an ideal match for many people of various ethnic backgrounds, especially those who want to maintain a natural skin-like appearance while evening out the complexion. The warm undertones give a natural warmth to the skin, which prevents the dull, washed-out look that some other foundations can cause.
air in the beauty industry, where finding the right match used to feel like searching for a needle in a haystack (don’t worry, I avoided that phrase until now!). Whether you have light, medium, or deep skin, Fenty’s inclusive formula makes sure there’s a shade for you.
Coverage & Finish: Full Yet Natural
The Pro Filt’r Soft Matte Longwear Liquid Foundation is perfect for those who love a full-coverage look without the cakiness. The formula is designed to blur pores, smooth texture, and give the skin a soft-focus effect, creating a velvety finish. While it offers full coverage, you can easily build it up from medium if you prefer a more natural vibe for daytime wear.
The matte finish makes it ideal for oily and combination skin types, as it controls shine without drying out the skin. Thanks to Fenty’s climate-adaptive technology, this foundation is specifically designed to handle heat, sweat, and humidity—ideal for those of us constantly battling the elements! If you have oily skin or live in a hot, humid climate, this foundation will be your new best friend.
Longwear That Truly Lasts
One of the biggest selling points of the Pro Filt’r Soft Matte Longwear Liquid Foundation is its impressive longevity. It stays put for hours on end—no touch-ups required! Whether you’re wearing it during a full workday, running errands, or attending an all-day event, you can count on this foundation to stay intact.
Most users have reported that this foundation lasts up to 10+ hours without fading, smudging, or turning patchy. If you’ve ever struggled with foundation disappearing by midday or breaking down in the heat, you’ll be pleasantly surprised by the staying power of this formula.
Texture and Feel: Lightweight on the Skin
For a full-coverage foundation, the Pro Filt’r Soft Matte feels surprisingly lightweight. The formula blends easily, thanks to its smooth, fluid texture, and doesn’t sit heavily on the skin. It also doesn’t settle into fine lines or creases, which can be a problem for some heavier foundations. Despite the matte finish, it feels breathable and comfortable on the skin, making it a great option for everyday wear.
When applied, it feels silky and almost weightless, giving you a flawless, airbrushed look without making your skin feel suffocated. I recommend applying it with a damp makeup sponge for an even, natural finish or using the Full-Bodied Foundation Brush for a more full-coverage look.
How to Apply for the Best Results
To get the best out of your Pro Filt’r Soft Matte Longwear Foundation, a little preparation goes a long way. Here are some tips to ensure flawless application:
- Prep your skin: Fenty Beauty recommends starting with their Hydra Vizor Invisible Moisturizer and a primer for a smooth canvas. This helps prevent the foundation from clinging to dry patches.
- Always shake before use: Since the foundation formula is slightly thicker, shaking the bottle ensures even distribution of ingredients for the best results.
- Build it up: For medium coverage, apply one pump of foundation and blend using a makeup sponge or brush. If you prefer full coverage, apply another pump and layer as needed.
- Set it: To make the foundation last even longer, lightly set your face with a loose setting powder, especially in the T-zone if you have oily skin.
Skin Types: Best for Oily and Combination Skin
Thanks to its oil-controlling properties and matte finish, this foundation is a savior for people with oily and combination skin. Its ability to reduce shine throughout the day makes it especially ideal for those who tend to get greasy around the T-zone.
However, if you have dry skin, you might want to prep with a hydrating primer or mix a bit of moisturizer into the foundation for a softer, more hydrating effect. It’s all about customizing the product to your skin type, which makes this foundation incredibly versatile.
Skin-Loving Ingredients: Clean, Cruelty-Free, and Vegan
Like the rest of the Fenty Beauty line, the Pro Filt’r Soft Matte Foundation is cruelty-free and formulated without parabens and phthalates, making it a safe option for those who prioritize clean beauty products. Additionally, this formula is vegan, so it’s a guilt-free choice for animal lovers.
Price & Value: Luxury Without the High Price Tag
Originally priced at $24.00, this foundation is currently on sale for $28.00 at Sephora. For a product that delivers long-lasting, full coverage while being lightweight and comfortable on the skin, it’s a steal at this price. The fact that it performs just as well as some luxury foundations (if not better!) makes it an excellent value for money.
The Perfect Foundation for a Flawless Matte Finish
The Pro Filt’r Soft Matte Longwear Liquid Foundation is a must-have for anyone who craves full coverage with a soft matte finish that lasts all day. Shade 310 is a fan favorite for medium skin tones, but the extensive shade range means that everyone can find their perfect match. Whether you’re battling heat, humidity, or just need a foundation that will last from morning till night, this product has you covered.
With its lightweight feel, buildable coverage, and oil-controlling properties, it’s no wonder that this foundation has become a staple in many makeup bags. At the current discounted price of $28.00, now is the perfect time to try it out for yourself.
Get yours at Sephora.com for just $24.00, and experience what all the hype is about!
